How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 00:11

How can a small local business with no marketing budget use social media to attract more customers?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

People

I see ugly guys dating gorgeous, "hot" women all the time. I, too, am not very attractive but I'm not doing well with the ladies. What's their secret?

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

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Perception

Good marketing is doing this well.

Price

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